Advertise With Us
Below you will find general information on advertising with us.
The Bayshore Broadcasting family of Radio stations are committed to serving and staying connected to our communities. We are all about personality - engaging and connecting with listeners and the communities we serve. Our clients and partners benefit from custom and targeted marketing solutions making Bayshore Radio the single service solutions provider for advertisers within our market areas.
I would invite you to check out some new ideas on the Radio Sales Today Archive by clicking here. You'll find timely marketing news, money making promotions, sales tips, and super-hot news about consumer behavior from past issues of RAB's daily newsletter.
If you have any questions on any of this material, or how we can help you grow your business, please feel free to contact me anytime.
VP Sales and Marketing
519-376-2030 ext. 243
Leading Marketing and Advertising professionals say that radio works on a subconscious or unconscious level. People remember the ad, but not always that they heard it on the radio.
Regardless, radio should not be ignored because it does work.
Advertising Experts will tell you radio is often the very best medium to reach a local market!
Why Advertise with Bayshore Broadcasting?
Bayshore Broadcasting is all of the above, and more.
We are uniquely positioned to connect existing and potential customers
with your business on a very Local or Regional basis.
Part of the community since 1940, Bayshore Broadcasting has grown to serve the needs of the residents and businesses of the city of Owen Sound and surrounding area with three radio stations - 560 CFOS, Mix 106.5, and Country 93.
- Country 93 is the Number One Radio station in Grey Bruce in all the following major advertising demos:
- All Adults 12+, All Adults 18+, and all Males 18+
- The Most Listened-To Radio Station in Grey-Bruce!
- Source: Numeris (BBM Canada) Radio 2017. 5440 and 5450 Grey Bruce. Share % Mon-Sun 5a-1a
- Mix 106.5 is the The Number One radio station in the Owen Sound Central Market,
in the Key Marketing Demos of:
- Females 18-54, Females 25-54, and Females 35-64
- Source: Numeris (BBM Canada) Radio 2017. 5449 Owen Sound Central Market. Share % Mon-Sun 5a-1a
- The Number One and Most Listened to Morning Show in the Owen Sound Central Market,
for Adults 18+
- The Number One Radio Station in the Owen Sound Central Market for Adults 50+
- Capitalize on an economic force: Advertise with CFOS and capture the hearts and wallets of the Boomers today
- Source: Numeris (BBM Canada) Radio 2017. 5449 Owen Sound Central Market. Share % Mon-Fri 6a-9a
With additional stations in Owen Sound, Orillia, Wasaga Beach/Collingwood, Port Elgin, Goderich and Orangeville/Shelburne/Alliston we can deliver a regional market with a common lifestyle to your business, without losing that local feel!
Consider the following strengths, unique to Bayshore!
We are the best at what we do!
- Our News Centre is the largest newsroom in Ontario north of the GTA and has won the Byron MacGregor Award for Best Newscast, Small Market SIX years in a row!
- Our Creative Department has been recognized with a Crystal Award for excellence in radio creative.
- We have been recognized for our community service with three major Community Service
Awards and two Honorable Mentions from the Ontario Association of Broadcasters. (First
Place Radio Small Market: "Bayshore's Healthy Tomorrows 2010" and "Hope for a Child's
Future 2014" as well as an Hon. Mention for "Mix 106.5's 30 Deeds Done Dirt Cheap 2013"
and "104.9 the Beach's 'Everyone is Welcome' Concert 2016"), and the Owen Sound Arson
We strongly support non-profit initiatives and other community events
- Coming Event listings and Community Calendar features, both on-air and online, are available at discounted rates for community groups and causes to build awareness.
- Non-profit Group Campaigns can take that awareness to the next level. These include:
- 12 x 10-second announcements within the Coming Events or Community Calendar features on the station of your choice
- 12 x 30-second commercial messages airing between Noon and Midnight on the station of your choice
- Depending on advance notice, we may also be able to add ticket giveaways, on-air interviews, and additional live ad-libs for your event
- Full Station Event Sponsorships are also available. Your marketing rep can explain further how this would work for your event or organization - just ask!
We deliver the most important demographic for business success today - WOMEN ... BECAUSE RADIO UNDERSTANDS WOMEN!!
- 76% of women consider their radio station to be like a friend or even a best friend.
- 78% feel the radio station listened to most understands them, and better than their significant other (73%).
- They listen to improve their mood, for entertainment, to find out what’s going on and to make them laugh.
- 80% have at least one radio station they really connect with.
- Women love their favourite radio station more than Pandora, Spotify or Apple.
- 74% are driven to radio to discover what music is popular.
- 75% say when listening they often hear a new song.
- 87% tune in to hear the current hits.
Women feel understood and connected with their favourite radio station. It is like a friend, someone to communicate with, someone to deliver what they want to hear and someone they can trust. Radio has it all. Radio is what women want.
Sources: What Women Want 2017, Alan Burns & Associates/Strategic Solutions Research; Nielsen, ‘Female Connected Consumers in Canada’, August 2016; Numeris Fall 2016
Statistics on the power and influence of WOMEN
in today's marketplace are astounding and undeniable.
- There are 5 distinct groups of women consumers - are you reaching all of them?
- 7% are Emerging Consumers - Not working full-time yet but forming key spending habits
- 10% are New Earners - With more discretionary income and described as "Canada's most powerful consumers"
- 30% are Mothers with children under 18 - Their spending habits have likely changed dramatically due to household demands. They are the Chief Purchasing Officers of their households!
- 22% are the Established - Women with no young children at home and lots of spending power.
- 31% are the Silver Spenders - Women 55+, who have the highest average income and indulge most in leisure spending. (Globe and Mail)
- According to MasterCard and Environics Research Group... 96% of all Canadian Women living with a spouse or partner say they are the primary decision maker in household spending! 55% say they are the sole financial decision maker. (Marketing Daily)
- Women influence 85% of all car-buying decisions! (National Post)
- 58% of all Canadian women describe themselves as "spenders" versus "savers." (Marketing Daily)
These Stations are the Number One Radio Stations for:
Females 18+, Females 18-49
Females 25-49, Females 25-54, Females 35-64, Females 50+
*Source: Numeris (BBM Canada) Radio 2017 Fall
Daypart: Mon-Sun 5a-1a
Geography: 5449, Owen Sound Central
Stations/Station Combo: CFOS/CKYC/CIXK
Data Types: % Reach for Working Women, Market Share for Ranking
Sex: Female All Occupations
We offer weekly advertising sponsorships to help you target consumers by attaching your brand to a unique feature
These features put your business in the spotlight on an ongoing basis,
helping to establish your products, your services,
and your brand in the minds of consumers.
- Daily, weekly, or specialty contests (See our Contests page)
- Talk and interview shows (See our Talk Shows)
News, sports, weather, business, or traffic reports (See our online News Centre)
Many, many others! (See the On-Air tab)
Many of our Customers have told us that using Bayshore Broadcasting was one of the very best things they have done for their Business!
We believe that we must truly understand your goals and objectives before attempting to sell you advertising. The information above is just the beginning of what Bayshore Broadcasting can do to market and grow your business!
It is our policy that a Bayshore Broadcasting Marketing Consultant will interview you to learn about your goals and objectives. If there is a fit, they will customize a marketing campaign designed to address your business goals.
Contact us today at [email protected]!
We look forward to working with you!